I hardly watch TV... but when I do ... its a pleasure to come across a channel like NDTV Good Times. Very craftily designed, the Good Times hits you in your face , the neat little Kingfisher bird hovers around the logo and 90% of the ads cause a certain ringing in your ear to the tune of "oooh lala la oo lelo"... well.. i'm a new fan so may not have got that right! The channel is a coup of sorts... Mallya's vision seems to extend beyond his brands... the entire luxury segment is benefiting by this channel.
The channel has some great quality content.. shows like Around the World in 85 plates, The Chef and His Better Half (though it could be more lively), One Life to Love... are completely my kind of shows. Though I've seen them only 2 or 3 times, they're such a welcome change from the trite that is dished out on other channels. Good production values and presenters with their own distinct style and attitude... even the flaky shows seem to have some heart and sincerity about them.
Monday, May 5, 2008
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